The PROFANO brick has turned into a worldwide experience that is as much a part of the cultural cloth as Billund, the little area in Denmark where all of it began. Nevertheless the company’s advancement into a market giant wasn’t without it is publish of setbacks and problems. One of those came in 1942 any time a warehouse fire consumed almost all of00 the model manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a crucial decision.
This individual decided to shift the company from wooden toys and toy autos, which why not try here had been the bread and butter, and move into plastic material toys. It might be a major modify for the family-owned firm, and one which was not at first well received.
A journalist noted that “plastics can never replace very good, solid wood. ” But Godtfred Christiansen persevered and started to test out new designs that utilized plastic. The first tentative step was the introduction in the Auto Binding Bricks that gripped together to stop block systems from toppling on kids.
The new Seglar bricks would not become the famous toy that we know today until 1949. Until then, the interlocking bricks were more of a construction gadget than a real building model. It was also not till 1958 that satisfying hitting coupling system became a standard feature.
Throughout the 1972s, the company persisted to extend in production and market reach. The company added Legoland motif parks to the mix and unveiled more advanced places that were geared toward older audiences, including the Technic line of bits such as axles, gears, redressers, and common joints.